Our
Team

Over 20 years of experience in developing solutions that work

“When I started (as an intern) at Equasia, I felt immediately welcomed throughout the firm. It is a very valuable experience to work in a multi-national consulting firm, particularly away from my home country of Brazil.“

Vanessa A, Senior Consultant BNLS

Hugo Muller

Director            

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Zach Lichtblau

Director        

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Choy Yiu Chan

Director             

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Valérie Hoeks

Director EQ +    

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Paul van Brenkelen

Senior Consultant and Co-Founder Eqologic

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dennis foo

Dennis Foo

Senior Consultant      

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Hugo Muller

Director               

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Zach Lichtblau

Director              

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Choy Yiu Chan

Director              

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Amanda Chen

Accountant             

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Krystle Morris

Compliance Officer          

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Sherilyn Jia

Company Secretary            

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Winston Wan

Junior Analyst         

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Valérie Hoeks

Director EQ +

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Paul van Brenkelen

Senior Consultant and Co-Founder Eqologic

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dennis foo

Dennis Foo

Senior Consultant  

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Amanda Chen

Accountant          

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Krystle Morris

Compliance Officer      

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Sherilyn Jia

Company Secretary      

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Winston Wan

Junior Analyst        

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Solutions Driven by Experience

Please contact us for more details on operating, investing or expanding in China and the rest of Asia

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HONG KONG OFFICE
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Tai Yau Building
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T +(852) 2333 2125

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Shanghai, PRC
T +(86) 21 6321 8838

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Singapore 608525
T +(65) 6909 5195

© 2022 Equasia Ltd | Legal and Regulatory | Privacy Policy

Hugo Muller

Director

Corporate Advisory  |  Law
hm@equasia-group.com

Experience

Before founding Equasia, Hugo was a lawyer at two leading law firms, a manager for a retail chain, a co-founder of a management consulting firm, and the founder of a corporate advisory boutique.

Since coming to Shanghai in 2000, Hugo founded Equasia with the original aim of helping clients to enter the China market. In addition to his work supporting clients across Asia, Hugo is an active investor and stock picker.

Hugo holds an LLB and LLM from Leiden University.
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Zach Lichtblau

Director

Law  |  Corporate Advisory
zl@equasia-group.com

Experience

Zach spent two years in Taiwan studying Mandarin Chinese and has gained some valuable experience as a business consultant there. Following the completion of his master’s degree, Zach came to Shanghai in 2005. He is a partner at Bonnard Lawson (Shanghai) and an Equasia co-founder.
Zach holds an MSc in International Management from SOAS, and a BA equivalence in East Asian studies as well as an LLB from Tel Aviv University.
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Choy Yiu Chan

Director

Law  |  Corporate Advisory
cc@equasia-group.com

Experience

After working for a leading law firm in Rotterdam, where she qualified as a solicitor and an advocate, Choy joined Equasia in Shanghai in 2007. In 2010, she joined Bonnard Lawson as a partner. In 2018, Choy moved to Equasia’s Hong Kong office, where she is a director. Choy also has her own podcast “Choy’s Podcast – Life and Business in Asia” and the episodes can be found on choysworld.com.

Choy holds an LLB and an LLM from Rotterdam University.
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Valérie Hoeks

Director EQ +

Strategy 
vh@equasia-group.com

Experience

Valérie is a co-founder of the strategy firm China Inroads, which provides solutions to European companies at a crossroads with their Chinese partners. In 2023, Valérie joined Equasia Group as a director of EQ + Strategy Partners Ltd (EQ +™), a company jointly formed between Equasia Group and China Inroads to strengthen and expand our strategy consulting services across China and SE Asia.

As a seasoned Sinologist and trusted advisor, Valérie adds over 20 years of knowledge and experience in the Chinese business environment, working with MNCs, SMEs and owner-managed companies to provide strategic and business solutions.

Valérie holds a Master’s degree in Sinology from Leiden University.

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Paul van Brenkelen

advisor and co-founder Eqologic

ESG & Sustainability
pvb@equasia-group.com

Experience

Paul specializes in ESG & corporate governance, sustainability projects, testing, inspection and certification (TIC) projects and start-up management.

Paul’s career has revolved around innovation and product development, working at leading third-party service providers for supply chain solutions. His emphasis is on consumer goods, agri-food and industrial applications. He is a builder of global solutions that reduce impact on people and the environment. Paul has acted as a project partner to businesses, industry groups and government departments in over 50 countries.

As a recognized expert and leader in his field, Paul is a co-founder of EQOLOGIC, taking up the role of senior advisor.

Paul holds a BASc in Agricultural Science from the Aeres University of Applied Sciences and an MSc in Agronomy from Wageningen Agricultural University, both in the Netherlands. He also holds post graduate diplomas on the role of non-executive directors. Paul is currently pursuing a Doctorate in Business Administration (DBA) at the Swiss Business School with a thesis on corporate governance.

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Dennis foo

Senior Consultant

Strategy
df@equasia-group.com

Experience

Dennis is a Business Growth Coach and Strategic Advisor with over 25 years of leadership and management experience, particularly in the Greater China market. 

He has been dealing with market strategies, business model changes, crisis management and key stakeholder relationships. In addition, Dennis has been active in GTM strategies, restructuring, leadership development and business growth. Dennis has particular experience working across China, from farms to factories to the government, customer and consumer domains.

Dennis is a Certified Business Coach, Advisory Board Chair, and Executive Coach from ICF USA. He has studied at Wharton Business School, Hull, and N Illinois, and is a leader in business associations and startup platforms in China, Hong Kong, and ASEAN. 

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Amanda Chen

Accountant

Accounting & Reporting | Central Services
ac@equasia-group.com

Experience

Amanda joined Equasia in 2008.

Amanda is responsible for accounting, financial reporting, banking issues and tax declarations. She also manages the invoicing of multiple entities by the admin team.

Amanda holds a BA in Business Administration from the Shanghai Maritime University.  

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Krystle Morris

Compliance officer

Compliance
km@equasia-group.com

Experience

Krystle joined Equasia in 2017 and is our head of compliance. Her prior experience includes working as a client relationship manager at a financial advisory firm in Shanghai and as a credit analyst for a leasing company in Bogota, Colombia.

Krystle holds a BA in Finance and International Affairs from the Universidad Externado in Bogota, where she did her thesis in money laundering. She also studied Chinese at the Fudan University in Shanghai and has a ICA certificate in Managing Sanctions Risk.

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Sherilyn Jia

Company Secretary

Company Secretary
cs@equasia-group.com

Experience

Sherilyn joined Equasia in 2022 and is our Company Secretary. She has 6 years experience working in corporate administration. Sherilyn owned and operated a coding training centre in China before moving back to Hong Kong and joining Equasia. She is a student member of the Hong Kong Chartered Governance Institute and is also studying for the STEP qualification.
Sherilyn holds an MSc in Business Information Systems and a BA in Marketing, both from the City University of Hong Kong.
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Winston wan

Junior analyst

Corporate Advisory | ESG & Sustainability
ww@equasia-group.com

Experience

Winston started his career in 2022, when he joined Equasia as a junior analyst. Winston is mainly involved in our Corporate Advisory and ESG & Sustainability businesses, as well as setting up and overseeing accounting clients. Winston is also closely involved in the execution and analysis of our online marketing efforts.

Winston holds a BA in Mathematics and Philosophy from King’s College, London.

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